01
Brand Identity
Strategy, naming and the core idea a brand is built on, agreed in plain words before anything is drawn.
Capabilities
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Astra
Studio
27, Rue de Charonne. 75011. Paris
Brand identity, art direction and the quiet details that make a brand feel inevitable.
MadeTo
Last
We design identities the way good buildings are made: from one clear idea, in honest materials, with nothing added for show. The result should feel like it was always there.
Six brands, each drawn from a single idea and carried through every surface it touches.
Identity, packaging, space and screen, designed as one system and built to stay consistent for years.
An independent studio for the whole of a brand, from the first idea to the last detail.
02
Visual Identity
Colour, imagery, layout and material, set out as a system a team can actually use.
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03
Art Direction
Campaigns, photography and film directed so every image sounds like the same brand.
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04
Logo Design
Wordmarks and symbols drawn by hand, refined optically and tested at every size they will ever appear.
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05
Typography
Typefaces chosen, paired and sometimes drawn from scratch, with clear rules for setting them well.
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06
Packaging
Structure, print and finish designed together, so the object feels as considered as the brand.
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Digital Branding
Websites, product interfaces and motion that carry the identity onto every screen.
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IndexEvery project, from the first mark to the last detail.
HowEvery identity moves through 03 stages
01ListenClosely
Workshops, research and an honest audit
02DrawtheSystem
One idea carried into logo, type and colour
03Buildand Launch
Every touchpoint produced and handed over
Designed For Every Touchpoint
Six places a brand has to hold together, from the shelf to the screen to the front door.
Packaging
Cartons, bottles, bags and boxes designed with the structure, the print and the finish decided together, so the object feels as considered as the brand.
Stationery and Print
Business cards, letterheads, books and printed matter, specified down to the paper stock, the weight and the depth of an emboss.
Signage and Space
Exterior signs, wayfinding and interior graphics, made in the materials of the building so the brand feels part of the space.
Editorial
Monographs, lookbooks and magazines with layouts built from the identity’s own grid, so long reads still feel like the brand.
Digital Product
Apps, product interfaces and websites that carry the identity onto screens while staying clear enough to use every day.
Apparel and Goods
Uniforms, merchandise, tags and labels, where the mark is often embroidered or pressed rather than printed.
A few words from the founders we have worked with.
They understood the product before they understood the brief. Two years on, the packaging still stops people in the shop, and we have never had to explain it.
Élise VarenneFounder, AURA
ProjectAURA, Luxury Skincare
Clear ScopeFixed Fees
Identity Projects
Most identities run twelve to sixteen weeks on a fixed fee, agreed in writing before we start. You always know what is included and when it arrives.
Ongoing Partnerships
After launch, many clients keep us on a monthly retainer for campaigns, packaging and new products, so the brand stays consistent as it grows.
Brands we have built
FAQ
Most identities take twelve to sixteen weeks from the first workshop to final files. Packaging, signage and websites add time, and we plan all of it up front so nothing surprises you.
Every project is quoted as a fixed fee after a first conversation. Identities usually start around twenty thousand euros, and the proposal lists exactly what is included.
Often. Several of the brands in our work started with us before they had a product on a shelf. We only ask that the founders are closely involved.
Master logo files, colour and type specifications, templates, print-ready artwork and a set of brand guidelines. You own everything we make for you.
Yes. We regularly design the system and hand it to an internal team, then stay on call for reviews and the occasional difficult piece.
No. The studio is in Paris, but most of our clients are elsewhere in Europe and further afield. We travel for workshops and shoots, and work remotely in between.
