Fashion, 2025
VANTA
Black on black for a label about modern essentials.
VANTA sells a small, permanent collection, almost all of it in black. The identity leans into that restraint: a wide geometric wordmark, tonal black printing, embossed tags and a campaign shot in hard daylight against concrete. Nothing is decorated, and everything is finished.
What we made
- Wordmark
- Swing tags and labels
- Tonal black packaging
- Campaign art direction
- Lookbook and editorial
- Illuminated signage
How we built it
- 01
A palette of four blacks, each defined by its finish rather than its colour.
- 02
Embossing and embroidery chosen over ink wherever the logo touches the product.
- 03
One photographer, one location and one light for the whole first season.
The identity in use
