Architecture Studio, 2024
ARC
A single line weight for a practice that works in concrete and light.
ARC designs houses on difficult sites. We drew its wordmark from a single continuous stroke, the same weight as a line on a plan, and paired it with a quiet grotesque. The system runs from blind embossed stationery to a monograph and a cast concrete sign at the studio door.
What we made
- Monoline wordmark
- Stationery and blind embossing
- Monograph and editorial layout
- Architectural signage
- Website and tablet presentation
How we built it
- 01
The wordmark drawn on the practice’s own drafting grid, then refined by eye.
- 02
Colour limited to concrete, charcoal and paper, so the photography carries the warmth.
- 03
Signage cast in the same concrete the practice specifies for its houses.
The identity in use
